In this dissemination video, Juan Charneco, founder of the engineering company Ubitel (Spain), one of the partners of the Germ of Life project, explains the main concepts of the communication strategy of this project supported by Interreg Euro-MED, whose objective is to improve the management and mitigation of drought risks in Euro-Mediterranean countries.
Linking Communication and Technology. Communication reflects technological progress. Each technical milestone translated into clear outreach.Narrative connects tech with Mediterranean resilience.
Consortium Coordination. Harmonized messages across partners. Coordinated review process for all communication on products.
Alignment with the Natural Heritage. Messaging reflects mission values. Emphasis on sustainability and climate resilience. Responsabie data use and natural heritage preservation.
Summary. Communication evolved with technical development. Unified strategy aligned with European mission.
